Area New York
Founded by Michael Roché in 2005, Area New York is a full-service firm, specializing in residential rentals and sales, short-term furnished rentals, and corporate relocation. Marked by an undisputed commitment to professionalism, excellence, and personalized service, Area New York is quickly becoming a staple in the real estate market, continuously attracting an ever-branching network of tenants, landlords, buyers and sellers alike.
Our team of knowledgeable agents bring a strong commitment to their profession and strives to ensure that every client receives individualized quality care from beginning to end. Each agent at Area New York brings a wealth of real estate knowledge and know how to their clients.
Area New York is committed to creating the most satisfying experience in Real Estate for all our clients through the efficient delivery of our professional, honest, skillful and passionate boutique service. Our core philosophy is that we are agent-centered so all agents can in turn be client-centered. We define our culture as one that is respectful, fun, fulfilling, lucrative, sophisticated, educational, inspiring, competitive, nurturing, innovative, and team oriented. We believe that prosperity in every aspect of our life is essential to success.
Michael A. Roché
Michael is a native New Yorker, born and raised in Southbridge Towers. He attended Dwight High School on the Upper West Side and graduated from Lehigh University with a B.S. in Political Science in 2002. After graduating from college, Michael began his career in Real Estate as a licensed salesperson working for Citi-Habitats. A year into his career, after being awarded the highest honor for deal production at Citi-Habitats, Michael became a broker and launched his own firm which would later be called “Area New York”.
The website www.southbridgecoops.com is owned and operated by Michael Roché – Broker of Record & Owner of Area New York, LLC.
Area New York is an independent real estate brokerage firm and is in no way affiliated with Southbridge Towers, Inc.